RIM acquiring The Astonishing Tribe (AKA TAT)

RIM announced today on a blog posting they they have acquired a firm Called The Astonishing Tribe or TAT for short. For those of you who don’t know they have made some of the most innovative user interfaces available today. This groups is responsible for the intuitive interface that was used in 2008 on the T-mobile G1.  RIM brings them on board in hops of holding onto their place as the worlds best Smart phone and now tablet devices available. This firm will bring with it loads of creativity and intuitiveness. David Yach, Chief Technology Officer at RIM Says…

“Today we are pleased to confirm plans for The Astonishing Tribe (TAT) team to join Research In Motion (RIM). We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.

For those who don’t know, TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology. TAT focuses on delivering great user experiences, from a design, technology, and usability perspective. Their design technology is used today in a variety of industries including the consumer electronics and automotive sectors. Examples of TAT’s UI designs and concepts can be viewed on their web site at www.tat.se.”

You can see a lot of their work on youtube via their channel. With the news of RIMS acquisition the servers that run TATs website have been struggling to keep up with the demand all morning. keep tuned as we bring you more information as we find it.

Source: RIM

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