Kuala Lumpur, Malaysia – U Mobile Sdn Bhd (“U Mobile”) and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today launched the BlackBerry® solution for U Mobile customers in Malaysia.
The BlackBerry solution brings together smartphones, software and services to allow easy wireless access to industry-leading email and messaging, social networking, phone, organizer, web, multimedia and other mobile business and lifestyle applications. U Mobile customers will now be able to enjoy the freedom and productivity benefits of using BlackBerry smartphones to stay connected to people and information while on the go.
U Mobile will initially offer the BlackBerry® Bold™ 9780 smartphone and the BlackBerry® Curve™ 3G smartphone to customers in Malaysia. As part of a launch promotion being held on 21st January 2011, U Mobile will offer a limited number of the new BlackBerry smartphones at a special price of RM3 for the first 10 customers of the BlackBerry Bold 9780. The next 50 customers can buy the BlackBerry Curve 3G for RM33, with the following 100 customers being able to buy the BlackBerry Curve 3G for just RM333.
The BlackBerry Bold 9780 is a compact and stylish smartphone that offers a compelling blend of features, performance and design. Featuring the new BlackBerry® 6 operating system, the BlackBerry Bold 9780 supports 3G networks around the world, as well as Wi-Fi® connectivity and GPS for location-based applications and geo-tagging. The 5 MP camera comes with a full complement of high-end features including continuous auto focus, scene modes, image stabilization, flash and video recording. The BlackBerry Bold 9780 also includes 512 MB Flash memory and an expandable memory card slot that supports up to 32 GB of storage.
The BlackBerry Curve 3G smartphone features a comfortable full-QWERTY keyboard for fast, accurate typing, optical trackpad for fluid navigation, built-in GPS and Wi-Fi and dedicated media keys that allow music lovers to easily play their tunes while on the go. The BlackBerry Curve 3G also features a camera that can record video and a microSD/SDHC slot that supports up to 32 GB memory cards for media storage. Support for 3G networks makes browsing faster, streaming music smoother, and gives users the ability to talk on the phone while they browse the web or instant message with BBM™ (BlackBerry® Messenger).
Chief Executive Officer of U Mobile Sdn Bhd, Dr Kaizad Heerjee said: “We are very pleased to have a long-term partnership with RIM to introduce the BlackBerry solution to our customers in Malaysia. BlackBerry smartphones will allow our customers to easily stay in touch with the people and information that’s important to them and access information quickly and efficiently no matter where they are through our enhanced 3G high speed network”. He added: “We also look forward to continuously unveiling new and exciting products which are focused at delivering simple, flexible and affordable plans to the market.”
U Mobile will offer several unlimited BlackBerry data plans that are set at very affordable prices for daily, weekly and monthly connectivity. The BlackBerry Bold 9780 will be priced at RM1,700 and the BlackBerry Curve 3G will be priced at RM1,075.
For more information on BlackBerry smartphones and the latest unlimited BlackBerry data plans and Pay As You Use (PAYU) voice plans, please visit u.com.my or call customer service on +6018 388 1318.
About U Mobile
Launched on 18 September 2007, U Mobile Sdn Bhd is a 3G mobile service operator, providing voice and data services which currently have more than 1,000 mobile base stations installed covering Klang Valley, Seremban, Ipoh, Penang and Johor Bharu. U Mobile entered the market with the objective to provide relevant mobile services to targeted customers in both the consumer and enterprise segments. The majority shareholder of U Mobile is U Television Sdn Bhd.
In March 2010, Singapore Technologies Telemedia (ST Telemedia), a leading information-communications company with operations globally, and U Television Sdn Bhd (UTV), the major shareholder of U Mobile Sdn Bhd (U Mobile) has concluded the deal with Singapore Technologies Telemedia Ltd (ST Telemedia) for the acquisition of a 33% stake in U Mobile. Its recent partnership with ST Telemedia indirectly allows U Mobile to tap into their expertise and fully utilizing its 3G experience which will present an edge in a market that is growing increasingly competitive.
U Mobile was the first telecommunication company to deploy the fastest internet connection in Malaysia following the call of the Ministry of Information, Communications and Culture of Malaysia to support the Government’s national agenda of providing constantly-improving broadband access to the diverse communities of Malaysia, when it launched the 42 Mbps Broadband network utilizing its Dual-Cell HSPA+ (High-Speed Packet Access) connections in October 2010.
In the beginning of 2011, U Mobile underwent a “Simply Different” brand refresh exercises with an aim to make a difference in today’s telecommunication industry by offering fast, flexible, affordable and more focused communication plans to consumers and enterprises.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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