Video: BlackBerry Case Study – UPMC Nursing

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Research In Motion is doing a great job with their ad campaigns showing how BlackBerry fits into everyday life. The above video shows how the medical staff at UPMC uses BlackBerry devices in patient care. They get alerts for patients and are able to communicate to other staff members to provide the best possible care around. Let us know what you think about RIM’s ad campaigns here on this post.

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