Press Release: New Touch SDK Kick-Starts the Development of Interactive Tablet Apps that Communicate Directly with Photoshop CS5

New Touch SDK Kick-Starts the Development of Interactive Tablet Apps that Communicate Directly with Photoshop CS5

SAN JOSE, Calif. — April 11, 2011 Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Photoshop® Touch Software Development Kit (SDK) inviting developers worldwide to create mobile and tablet applications that interact with Adobe® Photoshop CS5 and Photoshop CS5 Extended software, uniting the fun and interactive experience of touch devices with the power and precision of Photoshop. The Photoshop Touch SDK and a new scripting engine in Photoshop CS5 now opens the door for Android™, BlackBerry Tablet OS and iOS apps to drive and interact with Photoshop on the desktop. Adobe today also launched Creative Suite® 5.5, a significant mid-cycle release to the industry-leading design and development software for virtually every creative workflow across print, video, mobile and online media (see separate press releases).

Using the Touch SDK, Adobe has developed three initial Photoshop CS5 companion apps for Apple iPad: Adobe Color Lava for Photoshop, Adobe Eazel for Photoshop and Adobe Nav for Photoshop. The apps are designed to enable users to create custom color swatches, paint and drive popular Photoshop tools from tablet devices.

“Our research shows that creatives are adopting tablets faster than any other group and we heard loud and clear that they want to use their devices to interact with Photoshop, the tool they depend on most of all,” said John Loiacono, senior vice president and general manager, Digital Media Solutions, Adobe. “The apps that we announced today show some of the creative ways tablets can work with Photoshop and over the next few months Photoshop’s vibrant developer community is going to dazzle us with innovative apps that further integrate tablet devices into creative workflows.”

Photoshop SDK Encourages Creative Development
Adobe has developed three initial Photoshop Touch apps: Adobe Color Lava, Adobe Eazel and Adobe Nav. Adobe Color Lava, allows creative professionals to use their fingertips to mix colors on the iPad, creating custom color swatches and themes to transfer back into Photoshop. Adobe Eazel, which takes advantage of cutting-edge painting technology, lets digital artists create rich realistic paintings with their fingertips and introduces a new kind of interaction between “wet” and “dry” paints. These paintings can then be sent directly to Photoshop CS5 for compositing or for taking the artwork further. Lastly, Adobe Nav increases workflow efficiency by letting users select and control Photoshop tools using the iPad as the input surface, customize the toolbar, browse and zoom in on up to 200 open Photoshop files or easily create new files. All three applications take advantage of the iPad tablet’s touch screen for a truly immersive, tactile, on-the-go experience. While the first applications available are for the Apple iPad and the iOS, the Photoshop Touch SDK makes development possible on other devices, including Android and BlackBerry PlayBook.

Utilizing the Touch SDK, developers will have wide access to Photoshop functionality with the freedom to innovate and create new apps or add capabilities to existing ones. Adobe has already engaged with a number of developers across the industry to incorporate tablets and other devices into creative workflows that empower Photoshop users in new and groundbreaking ways.

Pricing and Availability
Developers can access the free Adobe Photoshop Touch SDK today for Windows and Mac OS platforms on the Adobe Application Manager at www.adobe.com/devnet/photoshop. Current Photoshop CS5 customers can experience the value of the connection to devices by downloading and installing a free patch available on www.adobe.com or via the Adobe Application Manager, beginning May 3, 2011. The Adobe Color Lava, Adobe Eazel and Adobe Nav applications for Photoshop are also expected to be available in early May 2011, ranging in price from US$1.99-$4.99, on the iTunes App Store. For more information or to sign up to be notified when the apps become available for purchase, visit www.photoshop.com.

Adobe Photoshop CS5 and CS5 Extended are available through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Photoshop CS5 is US$699 and US$999 for Photoshop CS5 Extended.

Today, with the launch of Adobe Creative Suite 5.5 product family, Adobe also announced a new flexible subscription-based pricing plan. With subscription pricing customers can use Adobe Photoshop for as little as US$35 per month. For more information about Subscription Editions, visit www.adobe.com/go/cssubscription.

Education pricing for students, faculty and staff in K-12 and higher education is available from Adobe Authorized Education Resellers and the Adobe Education Store at www.adobe.com/education/purchasing/education_pricing.html. More information regarding education volume licensing for higher education and K-12 institutions can be viewed at www.adobe.com/aboutadobe/volumelicensing/education.

For more detailed information about features, OS support, upgrade policies, pricing and international versions please visit: www.adobe.com/go/photoshop. Join the Photoshop community on Facebook (www.facebook.com/photoshop) and Twitter (www.twitter.com/photoshop).

Adobe Photoshop Family
Building upon the history of Photoshop innovation and leadership, Adobe offers a line of Photoshop solutions for every level of user. Photoshop CS5 and Photoshop CS5 Extended software are at the heart of the Photoshop family, providing unrivaled power and editing freedom. Adobe Photoshop Lightroom® addresses the workflow needs of serious, amateur and professional photographers, helping them find, manage, enhance and showcase images in powerful ways. Adobe Photoshop Elements software provides accessible tools and sharing options for photo enthusiasts. Snap-shooters can quickly and easily share and edit photos with simple gestures using the free Adobe Photoshop Express mobile application on their iPhone or Android devices. Photoshop.com completes the Photoshop line providing easy access to learning resources, product information and online Photoshop Express tools.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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