According to RBC Capital Markets Managing Director Mike Abramsky, the initial sales figures on the new BlackBerry 7 devices are showing mixed results. While Sprint’s Bold 9930 has been doing well, and has been recorded as being sold out in 20% of locations (of the 40 stores surveyed),while the AT&T numbers on the Torch 9810 are a little lack luster. Much of this can be attributed to the amount of marketing going behind said devices, as well as the fact the new Bold been better received by the BlackBerry faithful. Abramsky also noted that the majority of the devices being sold were customers upgrading from an older BlackBerry, with a small portion being customers switching platforms.
It was noted that while the sales figures of the new BB7 devices would have a positive impact on share value, the true test will be when RIM launches their QNX powered smartphones. Personally I do know that sales in the Rogers locations I spoke to were quite good for the Bold 9900. At this point time will only tell how well the new devices will do, especially as the new Torch 9850/9860 and the new Curves have just started to make their way to carriers shelves.
Please let us know whether or not you think the BB7 devices will do well overall in sales, or whether you think the true test will be the QNX devices that are coming.
Pingback: Prospecting With Video, marketing with video, real estate video