There is no doubt that RIM is pushing the benefits of BBM integration with 3rd party apps. The latest BlackBerry commercial demonstrates how you can share sports events with BBM contacts with apps like Navita Sports. More and more apps seem to be adding the BBM integration and I am all for it. As more apps add this ability I find myself checking for the inclusion of the BBM Social Platform before I download it from AppWorld. So check it this commercial and let us know what you think of the BBM integration by dropping us a comment.