RIM is once again a sponsor for this year’s CollegeFest that is set to take place in Boston on October 1st and 2nd this year. The BlackBerry brand will be well represented and in the company of other sponsors such as Verizon, Ford, WalMart, etc. CollegeFest attracts over 17,000 students from several colleges and universities in the New England area.
This is a great chance for RIM to promote the BlackBerry brand, as well as the new BlackBerry 7 operating system, to many students that are maybe looking for a smartphone that will help them stay on top of their studies and all their social functions.
CollegeFest 2011 will feature performances by nationally renowned recording artists, including We The Kings, Chris Webby and Hoodie Allen. Popular Boston-area DJs, dance crews and artists will perform, including The Dean’s List, Stereo Telescope, and Kap Slap amongst other artists selected through SonicBids.