It has been reported today that RIM has made another acquistion by buying Ireland based digital content company NewBay. The deal is reported at being a $100 million, and will hopefully help RIM develop a better way to distribute digital content.
NewBay staff were informed of the company’s purchase by the Blackberry maker yesterday.
It is understood that RIM intends to keep NewBay’s software development centre in Dublin, which employs about 200 staff. It will be the first facility for the Canadian firm in Ireland.
NewBay develops software for use on mobile phones which enables users to create and share digital content such as pictures and videos, as well as updating social networks.
It signed deals for its software with a number of major networks including T-Mobile USA, Deutsche Telekom, Telefónica O2, France Telecom Orange, US Cellular, ATT, Telstra and Verizon.
After previous acquisitons such as QNX, TAT and Torch mobile RIM has made some pretty impressive advances on their platform. With NewBay being acquired it would be nice to see RIM develop a true digital content app for BlackBerry that will allow users to get all the music, movies, e-books, etc all from one place.