Press Release: SIMPLE Mobile Launches New Unlimited International Long Distance Plan To Revolutionize The Industry

Irvine, CA – (September 22, 2011) –New Unlimited $40 Everything Plan, Unlimited Everything BlackBerry® Plans and Wireless Broadband Data Plans

Irvine, CA – (September 22, 2011) – SIMPLE Mobile® (www.mysimplemobile.com) is revolutionizing the wireless world with new plans that will change how people think about, and pay for wireless service! The company that began the SIM card revolution in 2009 with their innovative B.Y.O.P. (Bring Your Own Phone) program, is shaking up the wireless landscape once again by introducing a multitude of new pre-paid, flat-rate plans on one of the strongest nationwide networks. Effective September 23, 2011, SIMPLE Mobile will be offering a $40 Unlimited Nationwide Talk, Text & Web plan, two BlackBerry specific plans and two 4G Nationwide Wireless Broadband plans that are going to unite mobile users across the US against overpriced wireless service.

SIMPLE Mobile’s $40 Unlimited Nationwide Talk, Text and Web plan gives smart phone users (including Android devices) more of what they want, for less money. The plan includes unlimited talk, unlimited domestic and international text messaging, in addition to unlimited Web access at up to 3G speeds on a major national network. When compared to the competition, this new $40 Unlimited plan is the best value in the business. This plan rounds out SIMPLE Mobile’s voice offerings along with their $25 Unlimited 15-Day Talk & Text plan and their $60 Unlimited Nationwide Talk, Text & 4G High Speed Web plan.

Due to popular demand, SIMPLE Mobile will now be offering two unlimited B.Y.O.B (Bring Your Own BlackBerry) pre-paid, flat rate plans. The $50 BlackBerry plan includes unlimited talk, unlimited text (domestic and international), BlackBerry Email (BIS), BlackBerry Messenger (BBM), access to the BlackBerry App World and unlimited Web browsing at up to 3G speeds. The $60 BlackBerry plan contains everything in the $50 plan, but also includes high speed Web browsing at up to 4G speeds. Additional information on features and supported devices can be found on SIMPLE Mobile’s BlackBerry plans page at www.mysimplemobile.com/BlackBerry.

For wireless broadband devices, such as GSM tablets, USB data sticks and personal mobile hotspots, SIMPLE Mobile is debuting $25 and $45 4G Nationwide Wireless Broadband plans. The $25 plan provides access up to 750MB of high speed Web connectivity for a consecutive 30-day period. For heavier users, the $45 plan allows for up to 2GB of high speed Web access, also during a consecutive 30-day period.

“SIMPLE Mobile is continuing the mission of giving today’s new generation of wireless consumers what they want. Great national coverage, no contracts and the flexibility of bringing your own phone at amazing, flat rate price options,” commented Tim Garrett, SVP of Marketing for SIMPLE Mobile. “The old way of paying for wireless in the US is dying a slow death. People across the country are quickly realizing that SIMPLE Mobile’s hassle free way of wireless is a better option.”

As with all of SIMPLE Mobile’s wireless plans, these new offerings come without contracts, credit checks, or hidden fees. More information on SIMPLE Mobile and the company’s new plans can be found online at www.mysimplemobile.com.

About SIMPLE Mobile

SIMPLE Mobile® (www.mysimplemobile.com) is, well, simple. They offer the hottest new unlimited wireless service, outstanding products and absolutely no compromises. Unlike some cellular programs which limit your choices to just a select group of phones, SIMPLE Mobile offers the nation an unheard of SIM card program that encourages customers to B.Y.O.P. (Bring Your Own Phone) and enjoy affordable service using one of more than 200 currently approved GSM phones. SIMPLE Mobile offers a few simple tiers of economical, unconstrained mobile access ranging from $25 for unlimited national talk and text to a $60 plan that includes unlimited high speed Web at up to 4G speeds.

No bills, background checks, commitments or hassles. That’s SIMPLE Mobile. www.mysimplemobile.com.

SIMPLE Mobile is a registered trademark of Simple Mobile LLC. BlackBerry is a registered trademark of Research in Motion Limited.

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