RIM launches the BlackBerry Porsche Design P’9981 in Hong Kong

Engineered Luxury Meets Powered Performance

Stuttgart, Germany and Hong Kong - Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the elite new Porsche Design P’9981 smartphone from BlackBerry® is expected to be available in Hong Kong at the end of April.

Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The smartphone also includes a premium, exclusive PIN that easily identifies the user as holder of a Porsche Design P’9981 smartphone from BlackBerry.

Tailor-made for Hong Kong customers, the new Porsche Design P’9981 is available in Hong Kong with a localized 5-stroke keyboard as well as both traditional and simplified Chinese UI and input methods.  Local premium after-sales service will also be offered to customers who purchase the smartphone through authorized retailers in Hong Kong.

“The brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s customer-driven focus, which combine to deliver engineered luxury and performance in a smartphone for the discerning consumer.”

“With the Porsche Design P’9981 smartphone from BlackBerry, we are delivering a perfect collaboration between style and function,” said Urpo Karjalainen, Senior Vice President for Asia Pacific at Research In Motion. “We’re pleased to bring this exceptional, modern smartphone to Hong Kong with the needs of local customers in mind, offering the localized input capability as well as premium after-sales support.”

Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.

The new Porsche Design P’9981 also comes with the latest BlackBerry OS (operating system) that delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded apps that keep users connected and productive throughout the day.

The Porsche Design P’9981 smartphone from BlackBerry will be available at Porsche Design stores as well as authorized retailers in Hong Kong.

For more information please visit http://hk.blackberry.com/p9981.

 

About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM).

 

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws.  When used herein, words such as “expect”, “anticipate”, “estimate”,  “may”,  “will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements.  Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances.  Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov).  These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements.  RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

LinkedInEmailRedditEvernotePrintShare/Bookmark