Poynt Takes First Place in the Mobile Merit Award’s Mobile Apps Category
CALGARY, ALBERTA–(Marketwire – April 25, 2012) – Poynt Corporation (TSX VENTURE:PYN)(OTCQX:PNYTF) (“Poynt Corp.” or the “Company”), a global leader in mobile local search and advertising, today announced its flagship mobile local search and advertising platform, Poynt (“Poynt”), has won the best “Overall Consumer App” in the Mobile Apps category of the 2012 Mobile Merit Awards.
The Mobile Merit Awards recognize companies, individuals and technologies that have shaped the global mobile industry. Winners are selected by judges from the mobile industry and technology media and are selected for their industry impact, innovation, technology, social importance, implementation and overall success.
“We are honored to have been selected as Best Overall Consumer App by the Mobile Merit Award judges. Winning for best overall app emphasizes our success at creating an engaging user interface, locating the most accurate data partners as well as providing a fast, reliable local search experience on multiple platforms,” said Andrew Osis, CEO of Poynt Corp. “We strive to continually put the user first and make sure they have the highest quality data available for mobile local search and recognition by industry peers highlights our success in reaching this goal.”
For more information on the 2012 Mobile Merit Awards, please visit: http://www.mobilemeritawards.com/index1.html
Poynt is available as a free download for users in the United States, Canada, France, Spain, the United Kingdom, Germany, Italy, Australia and India on Android, iPhone, Windows Phone, and BlackBerry smartphones; the BlackBerry Playbook tablet; and Nokia devices from the respective App Stores. Poynt is also available via mobile browser as a free download at m.poynt.com.
About the Poynt Platform
Poynt is a convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres, gas prices and weather information at the moment they are looking to buy or acquire products or services. Poynt provides consumers with the ability to move beyond discovery of their local area to view movie trailers and reviews, buy movie tickets, click-to-call businesses, get directions, browse listing websites, read reviews and book dining reservations or find and interact with local coupons and offers.
Poynt provides contextual and relevant advertising to users performing local queries and its revenue model is based on user queries, page views, advertising and transactions within the platform. Each user query generates several page views, which are monetized through display advertising and sponsored listings paid for by advertisers. These advertising placements generate revenues on a cost per thousand impressions (CPM) basis or on a cost per click (CPC) basis. Transactions, such as ticket sales and restaurant reservations, also contribute to revenues on a fee for service basis.
About Poynt Corporation
Poynt Corp. (www.poynt.com) (TSX VENTURE:PYN)(OTCQX:PNYTF) is a global leader in the mobile local advertising space. Its Location Based Search (LBS) and advertising platform, Poynt, enhances a user’s ability to connect with the people, businesses and events most important to them. Poynt is available on Android, iPhone, Windows Phone and Nokia devices, along with BlackBerry smartphones and BlackBerry PlayBook Tablets in Canada, the United States, Europe, India and Australia. Poynt Corp. entered the mobile publishing space with the acquisition of an advertising publishing platform in January 2011. Whether through the Poynt Local Search Platform or the Ad Publishing Platform, Poynt Corp. simplifies connecting consumers with businesses, retailers and events. Headquartered in Calgary, AB, Canada, Poynt Corp. trades on the TSX Venture Exchange under the symbol PYN and in the United States on the OTCQX under the symbol PNYTF.
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