RIM has launched the camera-less BlackBerry Curve 9360 in Singapore. Thy have also started a new advertising campaign to market the device to National Service (NS) men. The advert features the caption “National Service doesn’t mean no social life”. This campaign show that even the military can have a social life on the go.
Sleek, fast and easy-to-use, the BlackBerry Curve 9360 delivers smooth social experiences wherever you go
Singapore – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that the BlackBerry® Curve™ 9360, which features the new BlackBerry® 7 operating system (OS), is now available in Singapore from authorized BlackBerry partners.
Gregory Wade, Regional Managing Director of East Asia at Research In Motion commented, “The new BlackBerry Curve 9360 is a stunning, easy-to-use smartphone that will appeal to Singaporean customers who want to stay socially connected. We expect the new BlackBerry Curve 9360, with all of its major enhancements, to be well received by new customers as well as existing BlackBerry Curve users looking to upgrade.”
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