RIM launches The BlackBerry Curve 9360 Without a Camera in Singapore

RIM has launched the camera-less BlackBerry Curve 9360 in Singapore. Thy have also started a new advertising campaign to market the device to National Service (NS) men. The advert features the caption “National Service doesn’t mean no social life”. This campaign show that even the military can have a social life on the go.

Sleek, fast and easy-to-use, the BlackBerry Curve 9360 delivers smooth social experiences wherever you go

Singapore – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that the BlackBerry® Curve™ 9360, which features the new BlackBerry® 7 operating system (OS), is now available in Singapore from authorized BlackBerry partners.

Gregory Wade, Regional Managing Director of East Asia at Research In Motion commented, “The new BlackBerry Curve 9360 is a stunning, easy-to-use smartphone that will appeal to Singaporean customers who want to stay socially connected. We expect the new BlackBerry Curve 9360, with all of its major enhancements, to be well received by new customers as well as existing BlackBerry Curve users looking to upgrade.”

The new BlackBerry Curve smartphone is slim, stylish and simply beautiful. It is ergonomically designed with a comfortable and iconic keyboard for fast, accurate typing and an optical trackpad for easy, one-handed navigation. GPS and Wi-Fi® support are also included, as well as a 5MP camera with flash and video recording so that memories can be captured and instantly shared on social networks. The microSD/SDHC slot supports up to 32 GB memory cards for additional media storage.
In addition to supporting the new BlackBerry 7 OS, the BlackBerry Curve 9360 smartphone features a range of powerful hardware enhancements including an upgraded processor and display, more memory, and built-in support for NFC (Near Field Communications). NFC is a new technology that is enabling many exciting capabilities, including the ability to pair accessories or read SmartPoster tags with a simple tap of the smartphone.
BlackBerry 7 introduces a next generation BlackBerry browser which combines the dramatically improved performance of the advanced WebKit browser engine with the hardware enhancements in the new BlackBerry Curve 9360 smartphone to deliver a significantly faster, more fluid web browsing experience. Additional enhancements to this next generation BlackBerry browser have also enabled smoother navigation and optimized HTML5 performance for incredible gaming and video experiences.
Best In Class Communications and Social Experiences
The BlackBerry Curve 9360 delivers the world’s best mobile communications and social experiences with a highly refined and integrated suite of phone, email, messaging and social apps to keep users connected and productive throughout the day.
The latest release of BBM™ (BlackBerry® Messenger) is pre-loaded and now extends the real time BBM experience to a range of other apps, allowing users to easily interact with each other from within the ‘BBM connected’ app.
The updated Social Feeds (2.0) app has been extended to capture updates from media and favorites all in one consolidated view. The new Facebook® for BlackBerry smartphones (2.0) app introduces features like Facebook chat and BBM integration that makes it easier for users to connect with their Facebook friends in real time utilizing push notifications. Twitter for BlackBerry smartphones also delivers a deeply integrated experience including use of real time push notifications and Social Feeds integration.
For additional information please visit http://sg.blackberry.com/Curve9360
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws.  When used herein, words such as “expect”, “anticipate”, “estimate”,  ”may”,  ”will”, “should”, “intend,” “believe”, and similar expressions, are intended to identify forward-looking statements.  Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances.  Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov).  These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements.  RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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Via: E27

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