It makes sense to invest more money into the new Blackberry 10 platform. RIM is going to invest $100 Million to developers. Obviously as a business they are always investing in developing. But this time around they are sinking a whole lot more money. The plan is to pay developers $10,000 an app, on the condition that the app makes a minimum of $1000 a year. What does that say for free apps then?
RIM is also holding developer programs, and giving away Playbooks to submitted apps to Blackberry App World. Blackberry 10 developers get the Alpha devices so they can start creating apps right away.