Enterprise and Government Customers Can Save Money on BlackBerry 7 Smartphones with New “Trade-Up and Recycle Program”

WATERLOO, ONTARIO–(Marketwire – August 16, 2012) – A new program from Research In Motion (RIM) (NASDAQ: RIMM)(TSX: RIM) can save enterprise and government customers on the costs of upgrading to BlackBerry® 7 smartphones while also helping with the responsible recycling of old devices. RIM announced today that it is working with e-Cycle LLC to offer a new trade-up and recycle program to customers in the United States.

Under the program, enterprise and government customers can get a rebate of up to $100 per device purchased when they trade in an older BlackBerry smartphone for the purchase of a new BlackBerry 7 smartphone(i).

“RIM is pleased to work with e-Cycle to help customers upgrade their older BlackBerry smartphones to the latest BlackBerry 7 models, while also helping to facilitate responsible recycling,” said Richard Piasentin, Managing Director for the U.S. at RIM.

“This program provides BlackBerry customers with a cost effective way to upgrade to the latest BlackBerry smartphones and helps reduce the impact on the environment by diverting electronic waste from landfills,” said Christopher Irion, e-Cycle founder and CEO.

For more information about the BlackBerry Trade-Up program, visit www.blackberry.com/tradeupbusiness. The e-Cycle process can be viewed at http://e-Cycle.com/how-it-works.

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