Emblm’s Innovative Technology Brings Smartphone Personalization to the Masses


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TORONTO, ONTARIO–(Marketwire – Aug. 27, 2012) – Emblm, a Toronto based start-up, has launched its customization technology that embeds colours and graphics into OEM phone parts creating a caseless, customized device. Emblm is currently available for Samsung Galaxy S III, iPhone 4 / 4s, and most BlackBerry models. Emblm recently launched an Indiegogo crowd funding campaign to raise $50,000 in 50 days for production equipment.

Emblm’s parent company, Smart Casing, first made a splash with successful appearances on CBC’s Dragons’ Den, BNN’s The Pitch, and other national media outlets. Smart Casing originally launched as a mobile branding company for corporate clients, but with growing consumer demand, Emblm now aims to bring the same customization service to the market with its proprietary technology and interactive online experience.

“We embed photographs, art, or just about any type of image directly into OEM parts for a permanent, integrated design. We wanted to develop a solution that was better than low-quality stickers and impersonal bulky cases,” Pranav Sood, founder of Emblm, explains. “The printing technology produces high quality images on nearly any surface, but what excites us even more is the durability we have demonstrated with our coin scratch test.”

Emblm has created the entire phone design experience online with its interactive website, www.Emblm.ca. Users can choose from custom colours, artwork from a gallery, or upload personal images. Parts are then shipped to the customer where, depending on the model, there is either no installation required or an easy, minor, and non-technical installation that can be performed by anyone.

When asked about the inspiration for a customized phone, Sood explains, “We are using our phones more than ever and these devices get a lot of visibility. I wanted to create an opportunity for people to express themselves in a new way on what I consider to be the world’s newest canvas.”

Once he had the technology, crowd funding was a no brainer for Sood. “Emblm is very close to delivering the product and it requires a targeted amount of capital, so it made sense to launch a crowd funding campaign to make it all happen. It also gave us the opportunity to bring the world into our journey as we build the brand.” Sood has ambitions of launching several additional product lines under the Emblm brand, which he hopes will change the way people interact with technology.

Funders have lots of reasons to back this innovative company. Emblm announced today that all Indiegogo backers will receive a complimentary protective clear case with their order, normally an additional add-on. Emblm also has a $25 Early Bird offer for the first 300 backers who will receive a custom Galaxy S III, iPhone or BlackBerry back with free shipping to US or Canada.

Emblm is ambitious about its future after successfully pitching its product to Best Buy in April 2012. “Things are still in preliminary discussions and in this business there are no guarantees, but we are confident that Emblm will have some product lines in Best Buy and affiliated retail locations in the future.” Emblm is also working with independent Rogers and Bell dealers. “Customers can essentially upgrade to a new phone, design it online and Emblm takes care of the rest. The upgrade and customization charges show up on the customer’s phone bill.”

When asked what a successful crowd funding campaign would mean to Sood, he responded, “It would be a dream come true. I have developed the technology independently for over a year while I was finishing up my degree at [The Richard] Ivey [School of Business]. The company has taken me on an incredible journey and it is finally time to get the product into the hands of individuals, who like me, use their devices for more than just talking.”

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