The Future of RIM, may have very little to do with cellphones

Thorsten Heins is a great CEO. He’s already made dramatic changes in regards to streamlining RIM from management down to manufacturing. But the real testament to Heins brilliance in this “transitionary” period, is the choice to forge ahead with BB10 instead of offering up BlackBerry handsets to Windows Phone 8 or whatever the latest build of Android is this week.

QNX and RIM are both Canadian, and I think it’s fair to say the two are a match made in heaven. The future is machine to machine connections. If you’re not sure what that means here’s a fantastic link to a  BNN video that highlights a fraction of what RIM is capable of with BlackBerry 10, and moreover QNX underneath. Essentially in the future, if it can be connected to the network, it will be connected to the network. Smart appliances (and no I’m not talking about a refrigerator that can play Pandora), your house, your car, medical devices the list goes on. Did you know BlackBerry is using QNX to make “smart homes” throughout Stradford Ontario? What I’m saying is that Heins (who was hand picked by the previous CEOs the same ones that made purchases like QNX and TAT) is the trigger man. He’s here to help BB10 take off but its direction has been clear since 2010. I bet you didn’t know that QNX reached out to RIM not the other way around.

It’s not a coincidence that QNX is now owned by RIM now. In fact RIM is probably best suited to take QNX where it wants to go, and that is into consumer and enterprise hands and systems (cause it’s already everywhere else). RIM has the secure network infrastructure to take QNX places Apple nor Samsung ever could. RIM has their BES and NOC infrastructure across 175 countries and across 650+ carrier partners globally. They still retain 90% of Fortune 500 in enterprise, and can boast just over 80 million users. Not counting the near 2 million people that already have QNX running their tablet, Playbook. Or the 300 million cars on the road powered by QNX. Or the millions of medical devices including ECG machines, angiography systems, cardiac monitors, and bone density analyzers, even LASIK eye surgery systems run QNX. The freakin’ traffic control systems are QNX powered, even air traffic control systems. Even Nasa uses QNX: to first help build the international space station, and then reached out to QNX to get them onboard every space shuttle. Check here for 30 ways QNX touches your life.

Check out the links, they speak about a future for RIM far beyond cell phones. ‘Key Verticals’  Heins calls them. Those key verticals are where the true power of this new OS will come through. Lastly for those who’ve read this far. Playbook is currently running 6.5.5 of the QNX neutrino, and yet there is some talk about QNX 8? Mobile computing platform, cellphones are a part of the puzzle that RIM is putting together for 2013.

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