Back in Black: the Porsche Design BlackBerry P‘9981 all in black

A new version of the luxury smartphone by Porsche Design

Stuttgart. The luxury brand Porsche Design (Porsche Lizenz- und Handelsgesel-lschaft mbH & Co. KG) is unveiling the new-look P‘9981 smartphone. The new version features a striking, completely black, design, further emphasising the iconic essence of the brand. The Porsche Design P‘9981 smartphone from BlackBerry® is distinguished by a linear and purist look combined with innovative technology. The P‘9981 Black will be available from mid of January 2013 in Porsche Design stores all over the world and in the luxury brand’s official online shop.

The black look creates a stylish new take on the product’s outstanding design and high-quality materials.  The P‘9981 Black consists of a stainless steel frame encased in black plastic with a hand-applied leather backing. Additional highlights include a special black QWERTY keyboard and a crystal-clear touch-screen display. Just like the first P’9981, the black version features a customized Porsche Design user interface and an exclusive, premium BlackBerry-Messenger-PIN. The choice of materials and classy black design are typical hallmarks of Porsche Design.

“Since the very beginning, our brand has been identified with the colour black,” said Jürgen Geßler, CEO of the Porsche Design Group. “Our very first product was a completely black watch. It was a revolutionary product at the time and proved to be a great talking point all over the world. As is typical of Porsche Design, the choice of black had a functional significance. The “Chronograph I” was inspired by the non-reflective design of racing car controls, with everything in matt black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P‘9981 Black follows this tradition.”

Powerful hardware and software

The Porsche Design P’9981 smartphone is based on a very powerful platform with a 1.2 GHz processor and HD video recording, as well as high-resolution 24-bit graphics and modern sensors compatible with new Augmented Reality applications. The P’9981 also has 8 GB of internal memory and a 16 GB micro SD card.  The memory can be expanded up to a total of 40 GB. The BlackBerry 7.1 operating system of the Porsche Design P’9981 Black incorporates a latest-generation browser, one of the best on the market, to ensure a fast and flowing surfing experience. The smartphone also features Liquid Graphics™ technology for smooth and very high-resolution graphic displays.

In May 2012, the judges for the prestigious Plus X Award® selected the Porsche Design P’9981 smartphone from BlackBerry as the “Smartphone of the Year 2012”.

Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers and via the official online store (www.porsche-design.com/shop).

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited.

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