We have already heard from the Canadian carriers about the success of the BlackBerry Z10 launch. Now we have some word from Phones4U who were among the very first carriers in the world to get their hands on the Z10, and the only carrier in the UK that has been selling the white Z10. Phones4U is reporting that 55% of their 680 stores sold out of the Z10 during the first weekend of sales, however they were able to replenish their stock quickly to keep up with the demand.
The white version of the Z10 has seen the greatest demand from Phones4U, mainly due in fact that they are still the only UK carrier that is selling it.
Scott Hooton, Chief Commercial Officer at Phones 4u, comments: “As Phones 4u is currently the only place people can get their hands on the BlackBerry Z10 in white, it has been a huge success and continues to sell extremely well. A large number of our stores DID sell out of the white model on launch weekend, but because we knew demand was so high and we didn’t want anyone to miss out on getting one, we replenished stock within hours.”
“We have a longstanding relationship with BlackBerry® and we’re delighted to report such a strong sales performance within less than a week of the new handsets going on sale. It’s fantastic to see this consumer excitement and demand, and we’re looking forward to seeing sales continue to grow over the coming weeks, particularly for the BlackBerry Z10 in white which is still only available at Phones 4u.”
The success of the BlackBerry Z10 is great to see, and it is even exceeding what we thought the sales were going to be. It will be interesting to see how well the Z10 does once it is available in the US.