The BlackBerry Z10 has been seeing great sales in both the UK and Canada since its release. However the US market is still waiting to get the first BlackBerry 10 device, and certain analysts believe that the Z10 will not fair as well in the US. It seems that carriers may be more excited about the release of the BlackBerry Q10, due to the fact that it isn’t a full touch screen device.
Wedge Partners analyst Brian Blair, believes that American carriers are not as optimistic about the Z10 as Canadian and British ones were.
“While Blackberry’s stock continues to get whipsawed as investors debate the hopes for Z10 sell-through against headlines like Home Depot ditching Blackberry for iPhone, we are getting indications that U.S. carriers are not optimistic about Z10 sell-through, but are instead more hopeful about the keyboard-based Q10 due out in the May/June timeframe,” he writes. “We agree, and believe that Android and iOS are simply too entrenched in the U.S. market for the Z10 to make much of a dent in the U.S. beyond an initial run of Blackberry brand loyalists picking up units in the May quarter. We also continue to see evidence of growing enterprise support of iOS and Android.”
While I believe that the traditional BlackBerry user will hold off and wait for the physical keyboard toting Q10, I think there is still a demand for the Z10. It all depends on whether or not iOS and Android users see a reason to jump over to the BlackBerry ecosystem.
Do you think the BlackBerry Z10 will do well in the US? Or will the Q10 be the real BlackBerry 10 star? Let us know in the comments.