There is a battle between mobile platforms for ownership of the enterprise market. In past years BlackBerry was the king of he enterprise, however lack lustre innovation prior to BlackBerry 10 hurt the foothold that they had. Manufacturers like Apple and Nokia are now targeting the enterprise market with their latest devices, and trying to prove that they have as much to offer as BlackBerry when it comes to security and business support.
In a recent interview with Bloomberg, Nokia CEO Stephen Elop made it clear that he is going after BlackBerry enterprise customers with his Lumia line of Windows Phone 8 devices.
“I get asked a lot of questions about this relative to BlackBerry, and what I’ll say is: I’m very interested in BlackBerry customers,” Elop said. Nokia plans to go after BlackBerry users and show them “a very different, very modern and very superior business experience.”
Windows Phone 8 and BlackBerry are being pitted against each other for the number 3 slot in mobile market share, and it seems that Elop has set his sights on the enterprise market. We have seen large corporations like Coca-Cola and Home Depot switch from BlackBerry, I am not sure whether or not Windows Phone 8 has enough to offer now that BlackBerry 10 has hit the scene.
Hopefully adoption of BlackBerry 10 devices within the enterprise market will be high, and that we will not see more companies switch away to other platforms.