Just last week we saw MicroMax announce that they were going to start pre-loading BBM on their Canvas line of Android devices. Thanks to Fubaz for letting me know that they have just published a new commercial for BBM going cross-platform. At this time we still do not have any idea as to when the full rollout of BBM going cross-platform will take place, but this is a good sign that it will be coming soon.
Deepak Mehrotra, CEO, Micromax said, “Bringing one of the most popular mobile messaging services with BBM on our smartphones is yet another effort to expand our bouquet of messaging services for our consumers to connect and communicate seamlessly with their loved ones.”
Sunil Lalvani, Managing Director for India at BlackBerry commented on the rollout, “We are delighted to work with Micromax to bring BBM to their customers directly on Canvas smartphones across India.”