BlackBerry Live 2014 Cancelled

The news hit hard and it hit us fast and then out came the rumors. Naturally certain people chimed in their 2 cents about our beloved BlackBerry “dying” but in the circles I am in and the circles I know of, everyone just rolled their eyes and speculated other reasons behind it.

In an interview at CES John Chen CEO stated:

“For  2014 we decided to spend the money differently and focus on a more targeted audience – CIOs of the regulated industry that we talk about, or hosting a symposium on Wall Street. We’ll do those types of things and support maybe some CEO conferences like the Fortune, the Gartner, something of that sort. This is so we can speak directly to the people that need to learn, “Oh wow, they’re doing this end-to-end and stuff.” That’s part of how the marketing will support the sales, support the strategy, and that technology needs to complement it.”

2013 was a difficult year for BlackBerry, we seen devices sitting in warehouses untouched, stock crashes, change of CEO and staff, possible privatization etc so it makes sense to monitor your outgoings right?

Whilst BlackBerry Live events are a fantastic way of showing off the brand and promoting devices it can be a costly venture and canceling it to make way for smaller events that are more focused on the marketing to the correct channels may not be such a bad idea… This is so we can speak directly to the people that need to learn, “Oh wow, they’re doing this end-to-end and stuff.”.

I am really looking forward to what a more focused and well delivered event will yield, this way BlackBerry can show its power and capabilities of OS10 and the security that BlackBerry has always had.

BlackBerry hasn’t gone away, simply re-arming and we it’s users are more than ready and eager for more.
Everyone else just isn’t ready yet.

Share