Paris, France – BlackBerry® smartphone users can now purchase an application on BlackBerry® App World™ and charge it directly to their regular SFR bill. This convenient, secure payment method brings a unique user experience to BlackBerry smartphone customers, and is valid for all kinds of application purchases. To activate SFR billing for application purchases, the user simply selects the payment option within BlackBerry App World.

BlackBerry App World is the official app store for BlackBerry smartphones. Available in over a hundred countries across the globe, it features a rich and varied catalog with thousands of mobile apps including entertainment, productivity, news and weather and much more. . It also features new applications that integrate BBM™ (BlackBerry® Messenger), one of the world’s leading mobile social networks with more than 50 million users, to deliver new social app experiences. With these new BBM connected applications, BlackBerry users can effortlessly interact with their community, right within their apps. BlackBerry App World can be downloaded from www.blackberry.com/appworld or mobile.blackberry.com .

The BlackBerry and RIM family of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

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