RADO AND BLACKBERRY SHOWCASE OCAD UNIVERSITY DESIGN PROJECTS AT IDS2012

Toronto, ON and Waterloo, ON – Through collaboration between RADO, BlackBerry® and the Ontario College of Art and Design University (OCADU), third year Industrial Design students were invited to explore the concepts of time and communication by two future-orientated and iconic brands. Results of a semester long course, mentored by marketing experts from RADO and designers from BlackBerry, will be showcased at the RADO Exhibit at the Interior Design Show 2012.

RADO and BlackBerry joined forces in this initiative as a result of their shared commitment to supporting young design talent through education and real world experience. Participants designed and developed a concept for future products (excluding watches and smartphones), service, item of packaging, constructed environment or other medium, which reflects an innovative spirit, and the unique expression of both brands combined. The students were encouraged to push the boundaries of time, communication, mobility and luxury. The project presented an excellent opportunity to design for a global audience, guided and coached by design experts from RADO and BlackBerry.

“This opportunity provided by BlackBerry and RADO exemplifies the drive in OCADU to give industrial design students the opportunity to work with “real world” clients, to imagine what the future might look like, and to demonstrate what the next generation of great Canadian designers can do” said Julian Goss, Assistant Professor at OCADU.

Todd Wood, Senior Vice President of Design at Research In Motion, added, “We’re incredibly proud of the results the students were able to achieve, and our collaboration with RADO has been a rewarding experience. Supporting design education is extremely important and is mutually beneficial for our designers as well as the students involved.”

To see the submitted designs visit the RADO Exhibit at the Interior Design Show 2012.

For more information: http://www.interiordesignshow.com/RADO-exhibit

Unlimited Spirit. RADO.

OCAD University (OCAD U): 135 Years of Imagination
OCAD University (www.ocadu.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

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