RIM reaches deal with Ingram Micro to distribute the BlackBerry PlayBook to re-sellers

RIM and Ingram Micro has reached a deal that will help to make the BlackBerry PlayBook a more common name in the UK.  RIM has reached an agreement that will allow for Ingram Micro to distribute BlackBerry PlayBooks to re-sellers throughout the UK.  Hopefully this will help RIM gain a little more market share in an ecosystem that is dominated by iOS and Android.

“Our agreement with Ingram Micro will allow us to broaden and enhance our distribution of the BlackBerry PlayBook. We are leveraging our strengths in communications, social integration and productivity with their strengths in unified communications, software solutions and overall channel reach,” said Stephen Bates, managing director, UK, Research In Motion.

For those of you that do not know Ingram Micro is no small potato.  Ingram has local sales offices in 26 countries, has over 105 distribution centers worldwide, represents over 1,300 vendors, and is the only global broad-based IT distributor in Asia.  With that type of power behind it, the PlayBook will hopefully gain some more exposure.

“Ingram Micro is once again providing a solid, expansive offering to meet the needs of resellers,” commented Matt Sanderson, managing director at Ingram Micro. “Our continued growth in the telecommunications segment and the ongoing convergence of software and mobile technologies, enhanced with the inclusion of Microsoft Office capabilities on BlackBerry smartphones and the addition of the BlackBerry PlayBook tablet to our product portfolio, is driving BlackBerry as a strong platform for mobile users of Microsoft Office 365.”

Source: PCR

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