Boost Mobile Introduces the BlackBerry Curve 9310 with Unlimited BBM, Talk and Text Plan

Today Boost Mobile introduced the new BlackBerry® Curve™ 9310, a stylish new smartphone for socially-connected customers. Boost will be launching this newest member of the BlackBerry Curve family with a new BBM Unlimited plan, which features unlimited access to BBM, talk and text for as low as $30 a month. Slim, chic, and easy to use, the BlackBerry Curve 9310 will be shipped with the core BlackBerry messaging and social-centric applications that let customers easily connect to the people and things that matter most to them.

Key features include:

  • Instant messaging made easyA dedicated BBM™ key and full QWERTY keyboard makes real-time chat with friends and family that much easier.
  • Social networks in real time — Preloaded apps for Facebook® and Twitter® and the new Social Feeds 2.0 app allow you to update multiple social applications simultaneously, and see feeds/updates from multiple sources in one consolidated view.
  • Integrated camera – A 3.2MP camera with flash and support for video recording.
  • Built-in FM radio — With an integrated FM radio, listen to your favorite local FM radio stations on the go.
  • Long lasting battery life – On one single charge, you have up to 8 hours of talk time or up to 70 hours of music playback.

The new BlackBerry Curve 9310 smartphone will be available on Boost Mobile on July 10 for $99.99 with no contract.  The device will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping.

Press Release

IRVINE, Calif.–(BUSINESS WIRE)–Boost Mobile, a leader in the no-contract wireless industry with award-winning service plans, will introduce another industry first, BBM Unlimited, which features worldwide unlimited access to BlackBerry® Messenger (BBM) and talk and text with payments that shrink to as low as $30 a month. Continuing the Boost Mobile trend of offering more choice, flexibility and value, this offer is available beginning on July 10 exclusively with the BlackBerry® Curve 9310 smartphone, which is launching the same day for $99.99 (excluding taxes).

BBM, available for all BlackBerry users worldwide, is one of the largest mobile social networks with more than 56 million active customers globally. Customers can experience real-time communications and easily chat with friends at the speed of now, with instant responses and “read” confirmations. Plus, BBM goes beyond chat with more than 1,000 BBM-connected apps available for download on BlackBerry App World. BBM-connected applications offer a social, interactive experience that’s not available on any other smartphone platform.

“We have partnered closely with RIM to enhance the Boost Mobile line-up and launch the first-ever no-contract BlackBerry smartphone priced under $100,” said Andre Smith, vice president-Boost Mobile. “This breakthrough device is matched with the most affordable BlackBerry service plan in the industry with shrinking payments and unlimited talk, text and worldwide BlackBerry Messenger.”

Similar to other monthly unlimited plans offered by Boost Mobile, the $45 BBMUnlimited plan provides customers the opportunity to be rewarded for simply making on-time payments. For every six on-time payments, customers will see their monthly payment shrink by $5, eventually getting down to as low as $30 a month for unlimited nationwide talk and text and worldwide BBM access. Payments do not need to be consecutive to qualify for these saving milestones.

BlackBerry Curve 9310 gives consumers the full power of the BlackBerry messaging and social-centric applications in the familiar BlackBerry Curve form factor. The smartphone will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping. It will also be available at select Best Buy locations next month.

Messaging on BlackBerry Curve 9310 is made easy with a full QWERTY keyboard and optical trackpad. In addition to real-time chat with BBM, customers can share large multimedia files (up to 6MB), including pictures, voice notes, calendar entries and locations. The smartphone is also Wi-Fi® enabled, giving users the opportunity to enjoy unlimited data. Key smartphone features include:

  • Dedicated BlackBerry Messenger key
  • Text and email (supports Yahoo!®, Gmail® and Hotmail®)
  • 3.2MP camera with flash
  • Speedy Web browsing
  • BlackBerry® 7.1 OS
  • Access to thousands of apps and games on BlackBerry App World™
  • Easy Access to Facebook®, MySpace™, Twitter®, YouTube® and more
  • Stereo Bluetooth® support
  • Wi-Fi and GPS1 enabled
  • Built-in FM radio
  • Great battery life (up to eight hours talk time or 18 days standby; up to 70 hours of music playback with headphones)

About Boost Mobile

Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 281 million people, and on the Nextel National Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

1 Service available with the $60 BlackBerry Monthly Unlimited Plan

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