The announcement of BlackBerry Mobile Fusion meant that many enterprise customers would be able to offer their employees a little more choice when it came to picking a device. This is especially important as the BYOD (Bring Your Own Device) movement as really started to gain a foothold in the enterprise market. Martha Stewart Living is a company that is dedicated to BlackBerry, but they realize that their products need to be suited for consumer based devices.
The video below demonstrates how Mobile Fusion can be incorporated into a BES based business to allow multiple platforms to be used, while still keeping BlackBerry devices for high level security. The advent of BlackBerry Mobile Fusion will hopefully help more companies stay with RIM and BlackBerry and simply offer some choice to certain employees when it comes to what device they want to use.