This is cool and I think the first of its kind. At least I have never heard of an idea like this. Sprint now lets you use your name or whatever handle you choose, as your mobile number.
From The Sprint Website:
Distinguish yourself from the crowd with a StarStar number – a memorable mobile number that reflects you. With StarStar Me, you can use your name or personal handle as your phone number.
Choose to have your StarStar number ring your phone, or, using the StarStar Me app (Available for iOS, Android™ and basic phones), choose to automatically respond to calls with a custom text message or a link to your contact info.
Get your StarStar number now, before someone else does!
Check it out here.