RIM Isn’t Dead Yet, says the Harvard Business Review

As the headline suggests a post written up by Scott Anthony as part of HBRs Blog Network  makes claim that RIM isn’t as dead as the media pundits so love to claim. As he so simply puts, ” [In] September RIM reported that its subscriber base had grown to 80 million from 78 million. The company’s market share is still decreasing, but companies on death’s door don’t tend to report sales growth.” Which leads many to wonder what’s really going on with RIM. Scott then discuss what we all know is BlackBerry’s bread and butter, email. And the advantages it still holds in the market today.And yet “Email” is such an antiquated way to think about it. Scott recognizes this. Within the post he elucidates the true nature of BlackBerry email and why it’s still clearly more advantageous than the competitions offerings.  The efficiency with which BlackBerry’s handle data around the world is another advantage that stems from the companies BES/BIS. That same infrastructure is in place, supported by over 55o carrier partners around the world in over 170 countries. This infrastructure no behemoths, Apple nor Samsung can claim. And with Apple’s purchase of Authentec, Samsung is likely on the market for a new security MDM system. One that doesn’t have them writing checks to Apple.
Blackberry has gone flaccid in the consumer perception of the brand since the introduction of the iPhone especially after 2008. While RIM wasn’t innovating the cell phone devices themselves per-say, they were instead penetrating the global markets–embedding  their secure network infrastructure around the world, and have made very smart purchases like QNX that with the back-end in place, can take their new BlackBerry 10 platform places the competition cannot go. While other devices can gain onboard encryption to government FIPS standards like BlackBerry’s already are, it would take them years to build the backend BlackBerry has spent years making. And it is the backend that supports secure communications, not the onboard encryption. While government agencies are taking on iOS and Android devices as part of the B.Y.O.D trend, the devices need to connect securely not just to the each other but the networks as well. While RIM has taken to developing countries it also understands better than any OEM out there how people are using their data. I suggest you hit the source link and read up on the BlackBerry advantages and misconceptions, good read.

Source: Harvard Business Review, Blog Network

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