Blackberry App World Will Target Apps To Certain Regions Says Thorsten Heins

Heins is really making the rounds this week. He spoke to Reuters about how Blackberry App World is going to target certain regions instead of apps being available to everyone.

“The tactic we are deploying is by country and by region. We are aiming to have the most important 200 to 400 apps available, because many applications are regional and they really do have a regional flavor,
” Heins said.

By having the most popular apps available I think it will help with launching BB10. One of the pitfalls of Blackberry 7 is the lack of really good popular apps.

RIM says it aims to offer both the most popular applications in the market, and also those most relevant to Blackberry aficionados – people Heins described as hyper-connected multi-taskers who need to get things done

He even backed up the proof of development:

“We’ve done 30 jam conferences in various cities all around the world, to get the bucket filled with meaningful local apps and not just a huge bunch of applications that you collect and throw at your audience,” he said. “It is a very, very targeted approach.”

He also makes a valid point about the amount of apps. The problem with iOS and Android is yes, there are a ton of apps but alot of them repeat themselves. Good to have variety and well made apps. Some of the apps in both the App store and the Play store don’t work properly, so essentially are useless and shouldn’t be counted towards the total.

In terms of numbers, RIM’s app offering will remain far behind the Apple and Google app stores, each of which boast over 700,000 apps. But Heins said he was not worried.

“In my view it is really short-sighted to say, you have 600,000, you have 400,000 and you only have 100,000 apps, so you are not good,” he said.

“Look at how many actually get downloaded. … BlackBerry App World today is still the most profitable portal for application developers – it has the highest number of paid for downloads.”

In a small dig at his rivals, he added: “We don’t have 1,500 Solitaire apps. That is not what Blackberry is about.”

Read the full article at Reuters.