With the US launch of the BlackBerry Z10, BlackBerry CEO Thorsten Heins went on a circuit of the large media companies to share the companies thoughts on their new operating system. In an interview ABC, Heins made it clear that BlackBerry is not limiting themselves to smartphones and tablets for the future of BlackBerry 10. Heins and other BlackBerry higher-ups have been talking a lot about the computing power that BlackBerry 10 has, and how they are trying to figure out how to use it to power all your mobile computing needs.
In a taped interview with Joanna Stern of ABC News Heins reiterated his thoughts on how BlackBerry 10 can bridge the gap between smartphone and computer.
“To me, this is not just the next smartphone. This has the power of a laptop. This is not just a smartphone anymore,” he said. “This is your personal computing power. Think about what you can do with that. How many personal computing devices do you carry? Why not unify this to one device that executes all your computing needs?”
BlackBerry is not looking at building laptops or desktops, but rather they are trying to figure out how BlackBerry 10 can tick all the boxes of what an average user needs as a mobile computing device.
“We are talking about a mobile-computing experience that makes sure that for you as a user, you only have to carry one computing device,” he said. “Then you get peripherals around it that make your life much more easy than it is today carrying a tablet, carrying a smartphone, carrying a laptop, going to your office and having a desktop.”
Heins has an interesting take on where BlackBerry 10 can take the company, and we believe that a lot of his ideas make sense. However BlackBerry really needs to keep focused on the smartphone market for the time being to ensure that they do not overreach and create too broad a product range. You can watch the full interview here.
And don’t forget to leave us a comment letting us know what you think about Heins’ ideas of making BlackBerry 10 a full mobile computing solution.