Forbes ‘Behind the Brand’ Interviews RIM’s CMO Frank Boulben

  Mobile  recently sat down with Research In Motion’s Chief Marketing Officer (CMO) Frank Boulben, to discuss his very important job of rebuilding the BlackBerry brand. As CMO Mr. Boulben has the tough job of getting consumers to look at BlackBerry in a new way. The above interview is about 15 minutes long and […]