There were a lot of questions about what exactly Alicia Keys was going to do as the Global Creative Director for BlackBerry. Well BlackBerry CMO, Frank Boulben, sat down with MarketingWeek to discuss this very topics.
Mobile Link In this exclusive BlackBerry 10 interview with BlackBerry CMO Frank Boulben, Frank talks about the new name change and what BlackBerry as a brand means to him.
Mobile LinkForbes.com recently sat down with Research In Motion’s Chief Marketing Officer (CMO) Frank Boulben, to discuss his very important job of rebuilding the BlackBerry brand. As CMO Mr. Boulben has the tough job of getting consumers to look at BlackBerry in a new way. The above interview is about 15 minutes long and […]
Research In Motion is really taking the media by storm, we now have a new interview with RIM’s New Chief Marketing Officer. Frank Boulben has just recently been interviewed by The Star, he has been quite since he left Lightsquared until now. Hit the break for more!
Wireless Industry Veterans Kristian Tear and Frank Boulben to Join RIM Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced key additions to its executive leadership team with the hiring of Kristian Tear as Chief Operating Officer and Frank Boulben as Chief Marketing Officer. With deep experience in the mobile computing […]